Smart PasaLoad Promo

Just to keep my old Smart SIM active, I loaded it via Smart's PasaLoad out of my Smart Bro plug-it prepaid load.

Aside from the customary confirmation reply text, there was an additional text message sent - about a promo which encourages Smart subscribers to continue using the PasaLoad service for a chance to win Php 30,000 weekly.

But how come I can not find this Smart PasaLoad promo on its website?

This is the customary confirmation text after transferring prepaid credits via Smart PasaLoad:

28-Jun 19:44:26:09996134182 has transferred P2 to 09198709150. Your new Load Balance is P6.00.

This is the additional message sent.

You got 10 more entries for sending PasaLoad. Keep using PasaLoad 4a chance to win 30k cash wkly! To register for FREE, text REG to 488. DTI4269

I've checked Smart's Homepage, promo page, Smart Gold PasaLoad page and Smart Buddy Load page moments ago but details about this promo can't be found from those pages. Either the details are buried deeper into the website or Smart doesn't have dedicated personnel to update its website.

But the text message was clearly from PasaLoad.

I can't understand why a promo such as this one be made low-key or hush-hushed? Smart tend to earn from the Php 1.00 charge per PasaLoad transaction, right?

Surprisingly, I read more about the promo from this page. WARNING: Join at your own risk.

So, I'm assuming that this promo will be like Globe's promo some months ago. No official info from the website. No announcement of the winners because it is confidential.

As a subscriber being sent text messages such as like that, I feel that I deserve some form of transparency or disclosure if mobile telcos are really rewarding the subscribers who join those promos.

What do you think about promos from mobile telcos announced only over SMS like this Smart PasaLoad promo?