Globe's Mobile SMS/Text Messaging Advertising Platform

Globe has recently launched its mobile advertising platform via SMS/Text messaging according to reports.

The good news is that it will be "opt in" which means we, the subscribers can choose which kind of ads will interest us.

SMS Ads or Text Spam

It was not stated however if this text/sms ads will be for postpaid or prepaid subscribers or both. As I understand it, Globe will send out text ads first with a instructions on how we can opt in or opt out. It sure is one big advertising segment to target given communication via SMS or text messaging is now an integral part of our Filipino lives.

The report also bared the initial partners of Globe's mobile advertising service thru text, namely; Unilever, McDonalds & HSBC. I would have to say that text ads about McDo's value meals is better compared to fliers, not to mention eco-friendly. Or maybe HSBC's text ads about credit cards with less interest and no annual membership fee forever. But I wouldn't be thrilled on the latest tooth whitening or hair formula from Unilever.

There are a lot of times when I received text spams like food catering and the like. With unlimited text services, any business can readily tapped the technology to send unsolicited advertisements via text. This was so prevalent in the last national election.

I wish Globe will do something to weed out unsolicited texts or text spams. Otherwise, we can clamor Manong Johnny again in the Senate if we aren't too happy about Globe's mobile advertising via sms/text platform.

Image via Brown Man Thinking Hard